Are you looking for the NECO Syllabus for the latest Marketing 2024/2025? This post shows you everything you need to know about NECO Marketing including the area of concentration (approved topics, recommended textbooks and authors) for the year. You can also download the new NECO topics (syllabus) for 2024 free on this page. Scroll down to download.

Scroll down to see NECO 2024 Syllabus for other subjects

SEE ALSO: New NECO Timetable PDF

Things to Note About the 2024/2025 Marketing Syllabus (Area of Concentration)

  1. The marketing syllable shows you all the areas of concentration or scheme of work which are approved by the National Examination Council (NECO) for students to read and prepare for the forth coming exam.
  2. NECO syllabus are real and all your questions must come from these topics which will be shown to you on this page.
  3. The NECO syllabus can be used to prepare for WAEC and GCE. This simply means that same books you read while writing WAEC, you can read them to prepare for NECO.

1. PREAMBLE

The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to
assess the candidates’ basic knowledge of marketing. It includes an overview of
marketing, marketing concepts, marketing mix, consumer and organizational behaviour,
marketing management and entrepreneurship.

2. AIM AND OBJECTIVES

The aim of the examination is to test candidates’
(1). knowledge, skills, concepts needed to practice marketing as a career.
(2). ability to set up and manage a market outlet.
(3). understanding of the roles of marketing in the economy

3. SCHEME OF THE EXAMINATION

There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be
taken at one sitting.
PAPER 1: will consist of forty multiple-choice objective questions which will cover the
entire syllabus. Candidates are expected to answer all the questions in 50
minutes for 40 marks.
PAPER 2: will be a 2-hour paper consisting of six essay questions, out of which
candidates will be expected to answer any four for 80 marks.

Most Expected Marketing Topics in 2023 NECO SSCE

The list of topics below are areas where you should expect your NECO SSCE questions from. While the topics are listed under this subheading, the detailed syllabus are found below.

  • INTRODUCTION TO MARKETING
  • MARKETING CONCEPTS
  • MARKETING MIX AND MARKETING ENVIRONMENT
  • PRODUCTS
  • MARKETS
  • CONSUMER AND ORGANIZATIONAL
  • BEHAVIOUR
  • MARKETING PLANNING AND RESEARCH
  • PRICING
  • ADVERTISING
  • SALES PROMOTION
  • MERCHANDISING
  • DISTRIBUTION
  • TRANSPORTATION
  • WAREHOUSING
  • MARKET UNIONS AND FACILITATORS
  • INTERNATIONAL MARKETING
  • ICT IN MARKETING
  • ENTREPRENEURSHIP IN MARKETING

NECO 2024 Marketing Syllabus (Area of Concentration)

S/NO TOPICS NOTES

1 Introduction to Marketing

(a) Meaning;
(b) Explanation of basic terms in marketing: needs,
wants, demands, product, exchange, transactions, and
markets,
(c) Brief history of marketing in Nigeria;
WAEC Syllabus – Uploaded online by naijschools.com
(d) Functions of marketing.

2 Marketing Concepts (a) Meaning;

(b) Various marketing concepts (production, product,
selling, marketing and societal marketing).

3 Marketing Mix and Marketing Environment

(a) Meaning;
(b) Elements (4 Ps);
(c) i Explain Marketing Environment
(c)ii Factors affecting marketing environment:
– political;
– cultural;
– religious;
– economic;
– technological;
– social.

4. Products

(a) Meaning;
(b) Classification (Industrial goods, consumer goods,
services, primary and secondary products and mineral
products-oil and non oil;
(c) Distinctions between classes of products.
(d) Product Design*

5. Markets (a) Meaning;

(b) Classification:
– Consumer;
– Organization (industrial, reseller and government)

6. Consumer and Organizational

(a) Meaning;
Behaviour (b) Influencing factors;
(c) Decision process in logical order

7. Marketing Planning and Research

(a) i Meaning, process and importance; ii Elements of
marketing planning; iii Information required for marketing
planning
(b) Reasons for marketing planning and research.
(c) Utilization of feedback

8 Pricing (a) Meaning;

(b) i Strategies (haggling, cost-plus, demand and
competition); ii Application of strategies*
(c) Price determinants.

9 Advertising

(a) Definition;

(b) Functions;
(c) Media – meaning, types, advantages and disadvantages.
(d) Production of sample adverts*

10 Sales Promotion (a) Meaning and Functions;

(b) Forms – price-off, coupons, salesmen competition,
loyalty schemes, premium offers, trade-in-allowance,
sampling, training schemes, and merchandising incentives.
11 Merchandising (a) Meaning;
(b) Elements (packaging, branding and labeling)
(C) Influencing factors;
(d) Functions.

12 Distribution

(a) Definition;

(b) Channels of distribution (definition and types) (c)
Factors influencing choice of distribution channels
(d) Functions of channel members.

13 Transportation

(a) Meaning, mode, choice and importance;

(b) Documents used in transportation;
(c) Factors affecting choice of transportation

14 Warehousing

(a) Meaning, types and functions.
(b) Activities in the warehouse

15 Market Unions and Facilitators

(a) Market Unions (Meaning and types)
(b) Roles of Market Unions in local markets;
(c) Market Facilitators – meaning, types and roles.

16 International Marketing

(a) Meaning, importance/reasons and methods of
engaging in international marketing,
(b) Influencing factors;
(c) Guiding rules and regulations;

17 ICT in Marketing

(a) E-Marketing (electronic marketing) – meaning,
,importance, uses, ethics and abuses.

18 Entrepreneurship in Marketing

(a) Meaning of entrepreneurship and entrepreneur;
(b) Sources of funds;
(c) Factors affecting location of a market outlet;
(d) Management of market outlets – purchase and supply of goods and services;
(e) Selling and bargaining skills;

NECO Recommended Textbooks for Marketing

  1. Fundamentals of Marketing by O.O. Shokan – MAM Education Limited, Lagos.
  2. Commerce Textbook by G.A. Saka and Nnabuko J.O. – Emiola Publisher Ltd
  3. Marketing in Nigeria: Concepts, Principles and Decisions, 2nd Edition by B.A. Agbonifoh, O.E Ogwo, D.A. Nnolim, and A.D. Nkamnebe, (2007). – Afritowers Limited Publisher.
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