WAEC Syllabus for Marketing 2024/2025 PDF – Download

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The West African Examination Council has approved some topics, area of concentration, scheme of work, text books and authors for all West African countries to follow.

How Do I know where WAEC questions will come from? The only place to get them is from the WASSCE syllabus. So, follow the article accordingly.

NOTE: This WAEC syllabus for Marketing is for both SSCE and GCE. So, whichever examination you are sitting for, do well to follow this syllable.


New WAEC Timetable


The Marketing syllabus at the Senior Secondary School level in Nigeria is designed to
assess the candidates’ basic knowledge of marketing. It includes an overview of
marketing, marketing concepts, marketing mix, consumer and organizational behaviour,
marketing management and entrepreneurship.


The aim of the examination is to test candidates’

  1. knowledge, skills, concepts needed to practice marketing as a career.
  2. ability to set up and manage a market outlet.
  3. understanding of the roles of marketing in the economy


There will be two papers, Papers 1 and 2, both of which will constitute a composite paper to be
taken at one sitting.

PAPER 1: will consist of forty multiple-choice objective questions which will cover the
entire syllabus. Candidates are expected to answer all the questions in 50
minutes for 40 marks.

PAPER 2: will be a 2-hour paper consisting of six essay questions, out of which
candidates will be expected to answer any four for 80 marks.

2024 WAEC Area of Concentration for Marketing

S/NO TOPICS                                           NOTES
1 Introduction to Marketing   (a)  Meaning; 

(b) Explanation of basic terms in marketing:    needs, wants, demands, product, exchange, transactions, and markets,

(c)  Brief history of marketing in Nigeria;

(d)  Functions of marketing.

2 Marketing Concepts  (a)   Meaning; 

(b)  Various marketing concepts (production, product, selling, marketing and societal marketing).

 3 Marketing Mix and Marketing Environment      (a)  Meaning; 

(b)   Elements (4 Ps);

(c)i  Explain Marketing Environment

(c)ii Factors affecting marketing environment:

–          political;

–          cultural;

–          religious;

–          economic;

–          technological;

–          social.

4. Products   (a)   Meaning; 

(b)  Classification (Industrial goods, consumer goods,

services, primary and secondary products and mineral

products-oil and non oil;

(c)  Distinctions between classes of products.

(d)  Product Design*

5. Markets      (a)  Meaning; 

(b)  Classification:

–           Consumer;

–           Organization (industrial, reseller and government)

6. Consumer and Organizational Behaviour  (a)  Meaning; 

(b)  Influencing factors;

(c)    Decision process in logical order

7. Marketing Planning and Research (a)i   Meaning, process and importance; 

ii  Elements of marketing planning;

iii Information required for marketing planning

(b)  Reasons for marketing planning and research.

(c) Utilization of feedback

8 Pricing (a)  Meaning; 

(b)i Strategies  (haggling, cost-plus, demand and


ii Application of strategies*

(c)  Price determinants.


9 Advertising (a)  Definition; 

(b)  Functions;

(c)  Media – meaning, types, advantages, and disadvantages.

(d) Production of sample adverts*

10 Sales Promotion (a)   Meaning and Functions; 

(b)  Forms –  price-off, coupons, salesmen competition,

loyalty schemes, premium offers, trade-in-allowance,

sampling, training schemes, and merchandise incentives.

11 Merchandising (a)  Meaning; 

(b)   Elements (packaging, branding and labeling)

(C)   Influencing factors;

(d)   Functions.

12 Distribution (a)   Definition; 

(b)   Channels of distribution (definition and types)

(c)  Factors influencing the choice of distribution channels

(d)   Functions of channel members.

13 Transportation (a)   Meaning, mode, choice and importance; 

(b)  Documents used in transportation;

(c)  Factors affecting the choice of transportation

14 Warehousing (a)  Meaning, types, and functions. 

(b)  Activities in the warehouse

15 Market Unions and Facilitators (a)   Market Unions (Meaning and types) 

(b)   Roles of Market Unions in local markets;

(c)   Market Facilitators – meaning, types, and roles.

16 International Marketing (a)  Meaning, importance/reasons, and methods of engaging in international marketing, 

(b)   Influencing factors;

(c)  Guiding rules and regulations;

17 ICT in Marketing (a)  E-Marketing (electronic marketing) – meaning, , importance, uses, ethics, and abuses.
18 Entrepreneurship in Marketing (a)   Meaning of entrepreneurship and entrepreneur; 

(b)   Sources of funds;

(c)   Factors affecting the location of a market outlet;

(d)   Management of market outlets – purchase and supply of goods and services;

(e)   Selling and bargaining skills;

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